Banyan Port · Outreach infrastructure

Nothing in here we cannot explain.

The brief sets the boundaries; everything downstream inherits them. Standardisation happens before matching, never the other way round. What is handed back can be defended to whoever asks about it.

Source arbitration

Deciding which origin wins when two disagree about the same organisation, and recording the decision.

Criteria translation

Finding the nearest countable equivalent when a requirement has no direct expression in the available fields.

Audience scoping

We turn a description of who you want to reach into criteria that can actually be counted.

If the answer is that nothing suitable exists, that is what you will be told.